The New GTM Stack: How AI Fits Across Research, Positioning & Marketing
Most (if not all) product marketers (PMMs) are using AI. But arguably, only few are actually transforming how they work with it. Right now, AI is being used like a faster Google. A better Grammarly. A content assistant.That’s not the opportunity. The real shift? AI isn’t just...
Why Every Startup Needs a Fractional PMM
For early-stage startups, resources are tight, and every hire counts. Product marketing is critical to growth—it ensures your product reaches the right audience with the right message. But hiring a full-time Product Marketing Manager (PMM) can be expensive, risky, and...
How AI is Transforming Product Marketing in 2026
If 2026 were a product marketing conference, AI would be on every stage, every panel, and probably handing out coffee. It’s no longer a futuristic “nice-to-have”—AI is actively reshaping how product marketers work, make decisions, and actually get results. For startups and...
